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Art Director – Mindshape
Marketing Manager – Tochee Tech
Marketing & Content Strategist – Paula Inc (Freelance)
Social Media & Marketing Specialist – Seneca Polytechnic
Apr 2025 – Present
I lead digital campaigns from concept to delivery, blending art direction, UX/UI, and video to create high-performing content across web, social, and paid media.
Jan 2022 – Apr 2025
Developed multichannel strategies that boosted ROI and cut CPA by over 50%, managing full-funnel campaigns on Meta, Google, and LinkedIn.
Feb 2024 – Apr 2025
Created viral content (up to 4M views) and increased engagement by 45%, while streamlining team workflows with tools like Notion.
Nov 2023 – April 2025
Drove traffic and engagement through SEO, email marketing, and video content—improving open rates and on-site performance.
Jan 2022 – Aug 2023
Boosted SEO to page one on Google, doubled Shopify conversions, and grew TikTok to 4M+ views and 12K followers in six months.
Digital Marketing & Website Coordinator – Marla’s Fashion
Founder & Social Media Manager – Latinos Toronto
Jul 2023 – Current
Built and manage a digital community for Latin businesses and audiences in Toronto, growing the Instagram account to 38K+ followers with 17M monthly views.
About
Lara Matallana
Sharper. Brighter. Lighter
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